Project Overview
This event marketing campaign supported the launch of the final instalment of the Harry Potter franchise. The project was carried out with AVH, official partner of Warner Home Video in Argentina. From the outset, the work required close coordination across marketing, production, and brand teams.
Event Organisation & Coordination
The main focus was the organisation of the launch event and the coordination of all moving parts. First, timelines and schedules were structured to keep everything on track. Then, communication with AVH and Warner Bros. ensured all approvals and requirements were met. As a result, teams stayed aligned and the event progressed smoothly.
Campaign Support & Promotion
In addition, the project supported the wider event marketing campaign through promotional activity. Social media content and visual assets helped build awareness ahead of the launch. For example, content was created for Facebook and Twitter to engage the fanbase. At the same time, these efforts reinforced the overall campaign message.
Event Impact
The event took place on November 14th, 2011, and attracted over 400 attendees. Because of careful planning and clear coordination, everything ran efficiently on the day. As a result, the campaign successfully connected digital promotion with a live experience, creating a strong and memorable launch.
Ongoing Collaboration
After the event, the collaboration continued through support on official Harry Potter social media content. Furthermore, this extended the impact of the event marketing campaign beyond the launch itself. Although only a limited number of assets remain due to AVH closing in 2018, the project still stands as a clear example of effective coordination and execution.
